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[Goldmaster]

I currently run one Etsy shop selling vintage items but want to start a separate store for my handmade jewelry. Does anyone know if this is allowed under Etsys policies? Im worried they might consider it suspicious activity.

[IceStorm]

Etsy actually permits sellers to operate multiple shops as long as each store has distinct products and you disclose all accounts in your profile. The main rule is no cross promoting or creating fake competition between your own shops. Theres a good explanation of the official guidelines here https://gologin.com/blog/how-to-run-multiple-etsy-shops/ . Many successful sellers manage several niche stores this way.